Bernard Avle, the General Manager of Citi FM/Citi TV has said his outfit does not believe in poaching big names to their side but rather they groom talents to grow into their fold.
Me Avle who is host of the award-winning Citi Breakfast Show and also the Host of ‘The Point of View’ on Citi TV on Mondays and Wednesdays at 9:00pm was speaking to KSM on Thank God It’s Friday on Metro TV.
“Poaching distorts the market. In every market if you pick somebody and you introduce a culture of I will attract you with money – you know media is sacrifice, media is passion, media is public service, so even if you are working in a private media, every journalist in the world should be motivated by something more than money,” he said.
“If I recruit you and I say I’m gonna pay you twice what somebody is paying you, it is good to pay people well, but it doesn’t send the right signal because we follow stories at the risk of our lives. A lot of journalists across the world, work at the peril of their lives. If my first introduction to media is money, I’ve laid the wrong foundation,” Mr. Avle said.
“In this country if you are 50 years you are still a small boy in certain areas, but in media it is not like that,” he added.
“We groom people, we train them on the job as I was trained, and even if you leave media the skill you get and understanding the national context and knowing that you are part of something bigger – I think that stays with you for a long time,” the morning show host said.
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